{"id":16808,"date":"2025-05-01T16:39:22","date_gmt":"2025-05-01T16:39:22","guid":{"rendered":"https:\/\/www.watanserb.com\/en\/?p=16808"},"modified":"2025-05-01T16:39:22","modified_gmt":"2025-05-01T16:39:22","slug":"moroccan-women-spotlight-invisible-labor-in-groundbreaking-labor-day-campaign","status":"publish","type":"post","link":"https:\/\/www.watanserb.com\/en\/2025\/05\/01\/moroccan-women-spotlight-invisible-labor-in-groundbreaking-labor-day-campaign\/","title":{"rendered":"Moroccan Women Spotlight Invisible Labor in Groundbreaking Labor Day Campaign"},"content":{"rendered":"<p><strong><em>Wata<\/em>n<\/strong>-This year\u2019s Labor Day in Morocco brought both traditional and exceptional features. As usual, labor unions marched through the streets and delivered impassioned speeches. But what stood out was a women-led campaign fighting not for wage increases or job security, but for something far less visible \u2014 recognition of unpaid domestic labor.<\/p>\n<p class=\"\" data-start=\"964\" data-end=\"1370\">Led by the Challenge Association for Equality and Citizenship and backed by the United Nations (Morocco Office), the campaign highlights the invisible, unpaid labor that women perform daily in homes across Morocco. This includes child care, cleaning, cooking, elder care, and educational support \u2014 tasks that are vital for family and social stability but are rarely acknowledged or compensated.<\/p>\n<p class=\"\" data-start=\"1374\" data-end=\"1531\">\u201cThis work forms the foundation of family life and saves families vast costs,\u201d said the association, \u201cyet it remains invisible and underappreciated.\u201d<\/p>\n<p class=\"\" data-start=\"1533\" data-end=\"1868\">As part of the campaign, men and women joined a symbolic march in Casablanca, donning custom aprons printed with a visual manifesto describing the multi-tasking nature of housework. The slogan \u201cShqa al-dar mashi \u1e25ekra\u201d (&#8220;Housework is not shameful&#8221;) went viral on social media as men posted apron-clad photos to show solidarity.<\/p>\n<figure id=\"attachment_16810\" aria-describedby=\"caption-attachment-16810\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-16810 size-full\" src=\"https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2025\/05\/456.jpg\" alt=\"Labor Day gender equality\" width=\"1000\" height=\"604\" srcset=\"https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2025\/05\/456.jpg 1000w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2025\/05\/456-300x181.jpg 300w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2025\/05\/456-768x464.jpg 768w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2025\/05\/456-780x470.jpg 780w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-16810\" class=\"wp-caption-text\">Women\u2019s rights campaign Morocco<\/figcaption><\/figure>\n<p class=\"\" data-start=\"1870\" data-end=\"2137\">Bouchra Abdo, the association\u2019s executive director, said the campaign aims to change mentalities and push for legal acknowledgment of domestic labor as valuable economic work. \u201cWe want this effort to be recognized, valued, and shared\u2014not hidden behind walls.\u201d<\/p>\n<p class=\"\" data-start=\"2139\" data-end=\"2401\">According to <a href=\"https:\/\/www.watanserb.com\/en\/2025\/02\/04\/moroccan-labor-unions-call-for-nationwide-general-strike-against-rising-prices-and-new-strike-law\/\">Morocco<\/a>\u2019s High Commission for Planning, women perform over 90% of household labor, averaging five hours per day compared to just 43 minutes for men. Abdo called this \u201ca severe time imbalance that weighs on women\u2019s careers and lives.\u201d<\/p>\n<p class=\"\" data-start=\"2403\" data-end=\"2663\">The campaign isn\u2019t just symbolic \u2014 it&#8217;s part of a national strategy running through September 2026. Its practical goal is to reduce one hour of daily household labor for women in over 100 families through shared responsibility and educational outreach.<\/p>\n<p class=\"\" data-start=\"2665\" data-end=\"2851\">The initiative is part of the regional \u201cDare to Care\u201d program, which seeks to dismantle patriarchal norms, revise gender-biased social standards, and economically empower Arab women.<\/p>\n<p class=\"\" data-start=\"2853\" data-end=\"3040\">To reach youth and families, the campaign includes social media outreach, street performances, sports events, mobile theater, podcasts, and video content co-created with young people.<\/p>\n<p class=\"\" data-start=\"3042\" data-end=\"3365\">Ultimately, the campaign calls for a new social contract \u2014 one that acknowledges domestic <a href=\"https:\/\/www.watanserb.com\/en\/2025\/02\/04\/moroccos-labor-market-in-2024-rising-unemployment-and-economic-challenges-ahead\/\">labor<\/a> as a foundational and shared duty, not a secondary or \u201chelping\u201d task. It is a reminder, especially on International Workers\u2019 Day, that labor at home is labor too \u2014 deserving of respect, visibility, and fairness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watan-This year\u2019s Labor Day in Morocco brought both traditional and exceptional features. As usual, labor unions marched through the streets and delivered impassioned speeches. But what stood out was a women-led campaign fighting not for wage increases or job security, but for something far less visible \u2014 recognition of unpaid domestic labor. Led by the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":16809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5198,3607,63,1215],"class_list":["post-16808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-labor-day-in-morocco","tag-moroccan-women","tag-morocco","tag-the-united-nations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moroccan Women Spotlight Invisible Labor in Groundbreaking Labor Day Campaign - Watan<\/title>\n<meta name=\"description\" content=\"To mark Labor Day, a Moroccan women\u2019s rights group launched a nationwide campaign recognizing unpaid domestic work. 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