{"id":15522,"date":"2025-04-08T10:57:20","date_gmt":"2025-04-08T10:57:20","guid":{"rendered":"https:\/\/www.watanserb.com\/en\/?p=15522"},"modified":"2025-04-08T10:58:14","modified_gmt":"2025-04-08T10:58:14","slug":"uae-launches-secret-pr-campaign-amid-genocide-accusations-over-sudan-ties","status":"publish","type":"post","link":"https:\/\/www.watanserb.com\/en\/2025\/04\/08\/uae-launches-secret-pr-campaign-amid-genocide-accusations-over-sudan-ties\/","title":{"rendered":"UAE Launches Secret PR Campaign Amid Genocide Accusations Over Sudan Ties"},"content":{"rendered":"<p><em><strong>Watan<\/strong><\/em>-It has been revealed that the Emirati regime has secretly launched a media campaign aimed at polishing its tarnished image, stained by accusations of supporting militias in Sudan and participating in crimes of genocide.<\/p>\n<p class=\"\" data-start=\"381\" data-end=\"621\">According to consistent sources, this complex media campaign involves the full deployment of media tools, with a single objective: rebranding the UAE&#8217;s image in light of growing popular outrage over its controversial role in the region.<\/p>\n<p class=\"\" data-start=\"623\" data-end=\"860\">Key features of the campaign include repackaging the narrative of \u201cthe UAE\u2019s humanitarian hands\u201d by broadcasting curated reports about the country\u2019s &#8220;humanitarian aid&#8221; efforts around the world, especially in Africa and Palestine.<\/p>\n<figure id=\"attachment_2329\" aria-describedby=\"caption-attachment-2329\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-2329 size-large\" src=\"https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-1024x576.jpg\" alt=\"UAE Accused of Undermining Sudan\u2019s Genocide Case at The Hague\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-1024x576.jpg 1024w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-390x220.jpg 390w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-300x169.jpg 300w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-768x432.jpg 768w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-150x84.jpg 150w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a-450x253.jpg 450w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/11\/Mohammed-bin-Zayed-a.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2329\" class=\"wp-caption-text\">Mohammed bin Zayed<\/figcaption><\/figure>\n<h3 data-start=\"0\" data-end=\"79\"><strong data-start=\"19\" data-end=\"79\">Media Spin Aims to Rebrand RSF and Deflect UAE Criticism<\/strong><\/h3>\n<p class=\"\" data-start=\"862\" data-end=\"1030\">The campaign also promotes posts suggesting that \u201cthose who do good are always envied,\u201d attempting to frame criticism of the UAE as driven by jealousy of its \u201csuccess.\u201d<\/p>\n<p class=\"\" data-start=\"1032\" data-end=\"1306\">Simultaneously, efforts are underway to recast the image of Sudan\u2019s Rapid Support Forces (RSF)\u2014which have become closely associated with the UAE\u2014by spreading videos of RSF members speaking about \u201cpatriotism,\u201d \u201csupport for the Palestinian cause,\u201d revolution, and freedom.<\/p>\n<p class=\"\" data-start=\"1308\" data-end=\"1646\">This includes recording new recruits joining the<a href=\"https:\/\/www.watanserb.com\/en\/2025\/02\/06\/rapid-collapse-of-the-rsf-how-bin-zayeds-dreams-in-sudan-vanished\/\"> RSF<\/a> to support the narrative that \u201cthe people support them,\u201d thus portraying the Sudanese conflict as a purely internal matter unrelated to any foreign interference. Sudanese figures are also being recruited to deliver biased testimonies, which are then presented as \u201cpopular opinion.\u201d<\/p>\n<p class=\"\" data-start=\"1648\" data-end=\"1882\">The strategy also involves enlisting social media influencers from various nationalities\u2014particularly Arabs and Gulf citizens\u2014who are willing to collaborate by posting videos and tweets defending the UAE and attacking its critics.<\/p>\n<p class=\"\" data-start=\"1884\" data-end=\"2182\">Another key element is reputation-cleansing in the West. With backing from the Israeli lobby, diplomatic coordination has been initiated with the British government to support mediation efforts to \u201ccalm the situation in Sudan\u201d and include the UAE in international initiatives for Sudan.<\/p>\n<figure id=\"attachment_4068\" aria-describedby=\"caption-attachment-4068\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-4068 size-large\" src=\"https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan-1024x512.jpg\" alt=\"Mohammed bin Zayed supported the Rapid Support Force\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan-1024x512.jpg 1024w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan-300x150.jpg 300w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan-768x384.jpg 768w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan-150x75.jpg 150w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan-450x225.jpg 450w, https:\/\/www.watanserb.com\/en\/wp-content\/uploads\/2023\/12\/Mohammed-bin-Zayed-supported-the-Rapid-Support-Forces-with-Emirati-weapons-to-fuel-discord-in-Sudan.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4068\" class=\"wp-caption-text\">Mohammed bin Zayed supported the Rapid Support Forces with Emirati weapons to fuel discord in Sudan<\/figcaption><\/figure>\n<h3 data-start=\"0\" data-end=\"86\"><strong data-start=\"19\" data-end=\"84\">UAE Accused of Undermining Sudan\u2019s Genocide Case at The Hague<\/strong><\/h3>\n<p class=\"\" data-start=\"2184\" data-end=\"2533\">While the UAE and RSF representatives will be invited to such talks, the Sudanese army and government officials will reportedly be excluded. In parallel, a UK-based PR firm has been tasked with publishing a series of reports portraying the UAE as a \u201cpeace broker\u201d facing unjust defamation, and highlighting its \u201crole in conflict resolution.\u201d<\/p>\n<p class=\"\" data-start=\"2535\" data-end=\"2774\">According to sources, this campaign seeks to lay the groundwork for influencing Western public opinion\u2014particularly to undermine Sudan\u2019s lawsuit at the International Court of Justice (ICJ), or at the very least to cast doubt on it.<\/p>\n<p class=\"\" data-start=\"2776\" data-end=\"2988\">The UAE has firmly positioned itself as a major adversary of Sudan and its people, having supported the RSF militias for years and helping fuel the country\u2019s civil war since it began nearly two years ago.<\/p>\n<p class=\"\" data-start=\"2990\" data-end=\"3226\">On March 5, Sudan filed a case against the UAE at the International Court of Justice, accusing it of violating its obligations under the Genocide Convention for supporting RSF militias involved in attacks in West Darfur.<\/p>\n<p class=\"\" data-start=\"3228\" data-end=\"3422\">Earlier last month, Sudan also filed a formal complaint to the United Nations Security Council, demanding urgent measures to halt what it described as Emirati aggression through the RSF.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watan-It has been revealed that the Emirati regime has secretly launched a media campaign aimed at polishing its tarnished image, stained by accusations of supporting militias in Sudan and participating in crimes of genocide. According to consistent sources, this complex media campaign involves the full deployment of media tools, with a single objective: rebranding the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":15523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[49,4693,4458],"class_list":["post-15522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports","tag-sudan","tag-sudans-rapid-support-forces","tag-the-emirati-regime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UAE Launches Secret PR Campaign Amid Genocide Accusations Over Sudan Ties - Watan<\/title>\n<meta name=\"description\" content=\"The UAE has quietly launched a global media campaign to improve its image amid growing outrage.. support for Sudan\u2019s 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